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Danish Data Protection Agency, 2015: Letter to an American Data broker

November 28, 2016

Letter to American data broker:
Brev til amerikansk databroker
Brevdato: 17.04.15 Journalnummer:

1. The Danish Data Protection Agency (DPA) has trough a documentary in the Danish media1 become aware of the fact that Exact Data as a data broker allegedly processes personal data about people from Denmark.
According to the documentary Exact Data offers to sell these personal data to companies, which target their marketing to certain target groups.
The documentary states as an example that Exact Data offers the list “Online Gamblers”, which contains the names and contact details of 5,522 Danes.
The documentary also states that Exact Data all together offers data on 359,000 Danes.
Subsequently it is furthermore stated2, that Exact Data offers data concerning names and health on 2,500 Danes with diabetes.
The article also states that Exact Data will not give any information on where the data in question is collected.


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